Quikr India · 2015–2018
Quikr Marketplace Redesign
Scaling UX for 30M users during India's classifieds growth.
UX in the middle of India’s classifieds boom
Thirty million people a month, every category, every device, every connection speed. This is where I learned that experience is a system — support, onboarding, and growth as much as screens.
Fix the seams, not just the surfaces
- Unified chat and IVR support into one workflow, so help didn’t fall between channels.
- Motion design for onboarding — using movement to teach the first run rather than explain it.
- 50+ growth campaigns across social and email, including work for partners like Flipkart.
Scaled, and smoother at scale
30M+Monthly users
−18%Support response time
−18%Onboarding drop-off
+20%Campaign CTR
Early scale taught me that UX is a system, not a screen.
The foundation for everything that came later: when millions of people meet a product, the wins come from the connective tissue — the support, the first run, the growth loop — not just the pixels.
Back to all work