IndiGo Airlines · 2023
IndiGo Holidays Marketplace
Personalised hotel bundles driving ancillary revenue growth.
Turn a flight into a trip
The opportunity was to extend a booking into a holiday — hotels, bundles — without turning a focused airline app into a cluttered travel bazaar.
Relevance and trust, at the moment of intent
A generic “add a hotel” prompt is noise. To earn the upsell, the offer had to feel chosen for this traveller, this route, these dates — with pricing clear enough to trust at a glance.
Personalised bundles, placed with intent
- Personalised hotel bundles tied to the booked route and dates, not a generic catalogue.
- Honest value — the bundle’s worth versus booking separately, shown plainly.
- Right moment — surfaced where the traveller is already thinking about the trip, not mid-checkout.
Relevance paid off
+22%Ancillary revenue
Personalisation earns the upsell. Relevance beats volume, every time.
You don’t grow ancillaries by asking more often — you grow them by asking better, at the moment the answer is obviously yes.
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